Projects
Websites, branding, local SEO and communication for real businesses, with what I did in each case. Plus the tools I build when a problem keeps repeating, most of them free and with no signup.
Website, landing pages, lead generation and webinars for a home co-ownership company
A new website in two languages, a landing page per property and a journey measured end to end, from the ad to the call.
Brand, website and local SEO for a perinatal psychologist in Málaga
A website that feels calm, that shows up when someone in Málaga looks for help, and that María runs on her own.
Website and local SEO for a marketing agency in Barcelona
A digital marketing professional chose someone else to build her own website. That was the bar.
Digital communication, communities and eSports for a web3 game studio
Two games, an eSports club and an international community to keep alive in two languages.
Brand, online shop and Instagram for a wine shop
From my first steps in WordPress: a brand and a shop the team learned to run on their own, and that keeps growing in their hands.
Brand and online shop for a sterling silver jewellery store
One of my first WordPress projects: a jewellery store that started selling online and learned to run its shop on its own.
AI doesn't have to be so complicated
Membership platform with community and content segmented by tier. Free, member and founder tiers. Dashboard with tools, forum, blog and full authentication.
The campaign Basic Fit has been sitting on for years
4.5 million backpacks circulating across Europe. The most distributed brand asset in the sector, dormant. An analysis of the asset, the cultural tension, and the activation I'd propose.
A 6-step method for making better decisions
Free decision-making tool based on Charlie Munger's mental models. Choose your deck (Investment, Life or Projects), run your decision through 6 phases, and face the Shadow Board. No sign-up, works offline.
Discover what you can monetize with what you already know
Free AI tool, no sign-up required, that analyzes your professional profile and returns three business or income ideas tailored exactly to you. Includes a validation lab and a downloadable action plan.
Knowledge bases an AI keeps current for you
Open source kit that turns your books and PDFs into an interlinked Markdown wiki, maintained by an LLM and ready to cite when validating ideas and making decisions. Normative blueprint, installable Claude skill and multi-AI templates.
Move while Claude resets
Open source tool that turns Claude's token wait times into active recovery sessions. 43 no-equipment exercises across 4 categories. Routines for 5, 15 or 30 minutes. Includes a skill to regenerate the app from any AI.
Professional email signatures, without asking for your email
Free tool to create responsive HTML email signatures. 10 templates, live visual editing, and one-step export for the whole team. No sign-up, no friction.
Your year of marketing campaigns, always on time
Free tool that generates your personalized annual campaign calendar. Fill in six questions about your brand, receive by email the full 12-month plan with concept, ready-to-use copy, and automatic backplanning for every key date.
Where do we start?
We start with what you already have. You tell me how a customer reaches you today, and I tell you whether I can help and where I would start. If it is not my field, I will tell you that too.
Tell me about your case
