The project
Warlands is a competitive eSports game for mobile and PC: 15 minute matches, two teams of five and a blockchain economy. Behind it is a team of more than 60 people.
I was part of the team as Head of Communications. Besides Warlands, I ran communication for Underground Waifus, a physical and digital trading card game, and for the Daotsu eSports club, with a men's CS:GO team and a women's Valorant team in Latin America.
What I did
- Led digital communication and the creation of marketing campaigns.
- Designed loyalty and community management strategies on X (Twitter), Telegram, Discord, Instagram and Facebook.
- Optimised blog content for SEO and wrote the copy for presentations.
- Managed communication with partners and investors in Spanish and English, including campaigns with influencers and partners.
- Analysed KPIs to improve the effectiveness of each strategy.
Daotsu: an eSports club in Latin America
Daotsu was a professional eSports club with an academy and its own teams: men's CS:GO and women's Valorant. I developed and managed its communication in Spanish.
“Andres is an exemplary, multidisciplinary, dedicated professional with great enthusiasm and passion for his work. Throughout the various projects we have done (marketing, communication, editing) the result has always been positive.”
Do you have a community, a launch or a product that needs to be told well in more than one language? Let's talk.