What Five2One is
Five2One offers another way to own a second home: each property is shared by five owners and the company takes care of everything else. It has homes on the Costa del Sol and the Côte d'Azur.
I have worked at Five2One since August 2026. It is a high value sale with a long decision, so the website could not just be a shop window: it had to explain the model, present each home properly and know where every lead comes from.
What I did
I was in charge of the new website design and of the pieces that support it outside the site.
- New website design on WordPress.
- Property brochures.
- Dedicated landing pages for specific properties, each with its own layout and series. The HW4 page, for example, presents two penthouses as a limited edition.
- Analytics and tracking: GA4, Search Console, Microsoft Clarity, Google Tag Manager and Google Ads, connected to HubSpot.
English and Danish without translation plugins
The website is multilingual without translation plugins, which saves the cost of those licences. Today it runs in English and Danish.
Lead generation with HubSpot
Everything that comes in through the website ends up in HubSpot, so the team knows who each contact is and which channel they came from.
- Forms and integrations with HubSpot.
- Funnels with Meta campaigns and tracking in HubSpot.
- HubSpot workflow integration and tracking of every contact, from the first form to the sale.
- Agent portal integrated with HubSpot, with referral tracking.
More professional webinars
Webinars are one of the moments when a prospect really gets to know the model. We set up a more professional environment: OBS, a camera and a proper set, Zoom Pro to broadcast and tracking of every attendee in HubSpot.
Do you sell something expensive, with a long decision, and you do not know which part of your website and campaigns brings the good leads? Tell me how people find you today.