Who María is
María Gotor is a perinatal psychologist and psychotherapist in Málaga. She supports women and families through trying to conceive, pregnancy, birth, postpartum and early parenting, in person and online.
People who land on her website are often going through a delicate moment. The site had to do two things at once: feel calm and close, and show up when someone in Málaga searches for that kind of help.
What I did
I started with the identity: I designed her logo, a lowercase wordmark with soft strokes that sets the tone for everything else.
The website is built on WordPress with Blocksy and native blocks, no heavy page builders. The structure follows the stages of motherhood: one page per service, so each person finds their moment without reading everything.
- Logo and identity applied to the website.
- WordPress site with service pages by stage, about, FAQ, blog and contact.
- WhatsApp as a direct channel, visible across the site, so booking a first session takes no effort.
- Forms and calls to action designed for a first conversation, not for selling.
Local SEO in Málaga
Each service has its own page, with a title, description and content aimed at what people actually search for: perinatal psychologist in Málaga, postpartum, trying to conceive. Yoast SEO handles metadata and structured data.
The FAQ and the blog answer her patients' real questions, and that is also what ranks.
Training so the website is hers
A website that needs someone else to change a sentence ends up outdated. I ran one to one sessions with María so she can edit her pages, publish on the blog and handle basic maintenance (updates and backups) on her own.
Performance
Measured with PageSpeed Insights on 8 November 2026.
Mobile
LCP 4,1 s · CLS 0
Desktop
LCP 0,9 s · CLS 0,018
On mobile, the room for improvement is in the images: PageSpeed estimates around 250 KB of savings with better formats and sizes.
“He understood the essence of what I wanted, guided and advised me and, best of all, how fast and simple the process was.”
Do you run a practice, an office or a local business and your website does not bring you clients? Tell me how people find you today.